Epicenter retail giant to launch a chain of amusement parks in its aim to thrive — photo
The first Epiland amusement park will appear in Kyiv this
summer marking the first step in Epicenter shopping mall owners’ ambitions to
set up their own amusement parks chain, the press service of Epicenter
reported.
Epicentr K hypermarket chain managed by Ukrainian MP Oleksandr Hereha and his wife Halyna aims
to provide its visitors with a completely new leisure experience in synergy
with shopping, therefore, it is launching a new network of Epiland family
amusement parks throughout Ukraine.
The projects will be developed in two formats: family
amusement parks with an area of up to 4.5 thousand square meters, and 15-30
thousand square meters. Each park will be unique.
“Shopping malls have been the main place for family leisure
for many years all over the word,” said Victoria Zelenska, the company’s
Exclusive Concepts and Development Director.
“This trend is further strengthened by the need to receive
positive emotions amid permanent stress, so we felt a demand for a high-quality
entertainment component in our facilities for families with children.”
The first Epiland amusement park – taking Planet Pandora
design concept - will open in June 2024 on the second floor of the capital’s
Epicenter shopping center at Polarnaya str., 20-D. The area of the park will be
3,000 square meters. The project is aimed at entertaining kids under 12 years
old, and holding exclusive children’s birthday parties. Nanny service will
become an additional advantage allowing to leave your child with a professional
babysitter and go shopping in the mall.
“Our Epiland network will have a unique theme of ‘Traveling
through space and time’, which will be reflected in interior design, customized
attractions, and network’s legend,” said Kateryna Chernyak, Department of
Entertainment Concepts Head.
“It will include safe, high-quality equipment from the best
global and domestic manufacturers: labyrinths, trampolines, playgrounds,
climbing frames, VR simulators, gaming and redemption machines, autodromes,
themed quests, party rooms, animation, our own family cafe, immersive dining, and
extreme attractions in some concepts.”
Epicenter K also plans to open amusement parks in Green
Gallery shopping center (Kyiv Oblast, Chabany village, Odeske shose str., 8)
and Bucha Gallery shopping center (Kyiv Oblast, Bucha
city, Nove shose str., 1) in 2024.
Epicenter group of companies unites the Epicenter and
Novaya Liniya (New Line) trade networks, the epicentrk.ua online store, the
Epicenter-Agro agricultural holding, Epicenter Ceramic Corporation ceramic tile
production plants, CBM “Osmoloda” Ltd. woodworking enterprise, logistics facilities
and other assets. The companies’ retail network included 72 retail outlets
under Epicenter and Nova Liniya brands.
Six Epicenter shopping centers in Mariupol, Nikopol, Bucha, Chernihiv, and Kherson were destroyed as a
result of Russian aggression in Ukraine. Three more facilities (in Melitopol,
Kramatorsk, and Kharkiv) did not operate due to Ukrainian territories
occupation, shelling, or proximity to hostilities areas.
ATB (product shops) chain planned to open 60 new stores in
2024, and Silpo (also a popular food shop) chain opened four original-themed
stores, it was reported earlier.
Auchan chain was closing two hypermarkets in Ukraine, as it
became known on Jan. 16.
Epicenter K co-owner Oleksandr Hereha intends to increase the number of stores to 500 in the next 20 years (75 stores before Russian full-scale invasion).
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