Delivery app Glovo reveals Ukrainian ordering trends in 2023
An analysis of orders booked for 2022-2023 with delivery app Glovo reveals that this year, Ukrainians placed 73% more orders from restaurants, supermarkets, and non-food stores than last year. Ukrainian cuisine has become one of the most popular genres, with Ukraine’s traditional borsch ranking fourth on the list of most popular dishes.
2023 records
The busiest day of 2023 for Glovo was on Dec. 17, when Ukrainian customers placed the largest number of orders.
Its most active courier made 11,280 deliveries this year.
The largest customer Glovo had this year placed 1,267 orders for a total of more than $2,500.
Customers in Kyiv’s Vyshhorod suburb were the most generous in tipping couriers.
The most expensive was a Chinese food order worth nearly $500.
The delivery of 184 items from VARUS supermarket was the largest order in terms of quantity of items.
Deliveries from restaurants
In 2023, the number of restaurant deliveries increased by 70% compared to the previous year. Ukrainians have a variety of culinary preferences, with the most popular cuisines being American, Italian, Asian, Ukrainian and Eastern European.
The most popular dishes ordered are burgers, pizza, kebab, borsch and sushi, while the number of orders for Ukrainian cuisine increased by 40%.
The most popular Ukrainian dishes include borsch, pancakes, dumplings, solyanka soup, chicken Kyiv and cottage cheese syrniki. Kyiv, Ivano-Frankivsk and Dnipro lead the national dishes order list, which are usually delivered for lunch between 11:00 a.m. to 2:00 p.m.
This year, Glovo customers ordered 62% more seafood dishes than last year, with most orders placed on Friday evenings. Fish soup, risotto or spaghetti with seafood on top topped the list of the most popular dishes in this category.
Demand for baked goods also increased, with a 44% increase in the number of orders that include bread and pastries, with croissants, cheesecakes, and donuts being the most popular.
A noticeable change in consumer behavior is the growing popularity of pick-ups or take-aways. This year, the number of pick-up orders from restaurants increased by 25% compared to 2022.
Deliveries from supermarkets
The number of orders from supermarkets increased by 84%, while Glovo Express dark store orders increased by 98%.
This year Glovo has expanded its dark store network to 12 in Kyiv, Lviv, Odesa, Kharkiv, Dnipro and a newly added store in Vinnytsia. The number of customers choosing home delivery has increased by 52%. The most frequent time to buy groceries through the app is on Sundays at 6:00 p.m., and the most popular products include mineral water, bananas, beer, potatoes, eggs and chicken.
Ukrainians are increasingly adding sweets to their shopping baskets. In 2023, the number of orders for sweets nearly tripled. The peak of confectionery orders was on March 8, while sweets are usually in demand on Sundays, around 4:00 p.m.
Non-food deliveries
In 2023, non-food deliveries increased by 91% compared to the previous year. The number of orders from pet stores increased 11 times, and the number of customers ordering pet products increased 9 times.
The most popular products in this category are pet food, cat litter, and puppy diapers. Another category that grew significantly in 2023 are electronic goods. Deliveries of those products increased 170%, with batteries and USB cables being the most popular items ordered.
Cosmetics deliveries increased 124% this year, with the most popular products being eye patches and eyebrow concealers.
Glovo is an app that allows you to buy, deliver and transfer any item or product within the city. The company operates in more than 1500 cities in 25 countries across Europe, Central Asia and Africa. Every month, more than 5 million active customers use the Glovo app worldwide, more than 70,000 couriers deliver orders, and the number of associated partners reaches 150,000. In Ukraine, the Glovo service was launched in October 2018 and is currently available in 37 cities.
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